The Auto Expo 2008--The People's car NANO

Amidst 29 countries participation,in front of 2000 companies the Hall 11 of Pragati Maidan,New Delhi will feel the magic of unveiling the most popular Ratan Tata's dream of rupees one lakh priced car. Way back was Maruti-800, which was the first car for millions of India. So this people's car is bound to put India in the Global Auto Map. As the car hits the road the 10% of around 7 million strong 2 wheelers will migrate to the four wheeler drive. It was the sight of four people with baggages in a two wheeler which ignited the spark in the minds of Tatas'to make the dream car possible today. Mr Ratan Tata shows indication of rural catchment also for this car sale.This high technology small size car is 8% small in size than the Maruti 800. However the inner space is said to be 21% more.It says to have a fuel economy of 23 kms per litre. Nano unveils in three basic models.

However, we also find the Renault-Nissan-Bajaj will also come up with a ultra low cost car at Rs 1.25 lakh.Their USP will be on higher mileage. Gordon Murray's small car T25 seems not far behind. Even BMW who aims to top the Indian luxury car segment is doing a feasibilty study on a luxury small car. This in itself speaks a volume on the potential of small cars in the emerging market. with the developed countries already saturated & has a more strict carbon emission controls the MNCs' is now vying at India on a large scale.

However with all these goodies, something that comes by natural is the concern on environment. With the people's car there would be a price cut across automobile industry to make vehicles affordable to people. As a result streets will be over crowded, roads to be more congested & emission of pollution will be no less.Its a growing concern as people all around the world is propagating on Global warming. The concern is with such low price will these cars be able to maintain and sustain the pollution control standards. Keeping our fingers crossed we wait for the car to hit the road.

As the Indian economy is growing hot. the automobile industry is growing hotter !!