The much awaited $2000 priced Nano is to hit the Indian roads on March 23rd, bringing an end of year long speculation and criticism after the Auto Expo in January 2008. Speculation as to whether at all Tata Motors would be able to deliver to the promise made by their chairman Ratan Tata with severe problems plaguing the original Singur plant and criticisms on the forefront from adding congestion to the Indian roads to being a cheap vehicle to accelerate further pollution and global warming.
But, I beg to differ here with regards to criticisms meted out against Tata Nano from environmentalists, media people to anti-industrialization intellectuals. This is because Ratan Tata’s Nano is just not the car of Tata Motors, it’s a people’s car and quite importantly India will once again reiterate its stand as a power to recon with in the international arena with quality standards. The launch of Tata Nano calls for a celebration as it is going to make a paradigm shift in the auto industry.
Tata Nano is criticized on the grounds of consumerism and congesting of roads. Why can’t our anti-globalization leaders also take into account the benefits from trickle-down hypothesis? With the launch of Nano and its subsequent manufacturing, it will trigger demand and help create job opportunities for many especially in this time of recession. The job creation will not remain restricted to the auto industry, it will be created in infrastructure sector too as India will require more roads and flyovers.
Many speak of Nano adding to pollution. But then, do you know that Tata Motors’ Nano is Euro IV compliant and moreover aren’t there too many government buses running on the Indian roads in dilapidated condition adding fuel to further carbon-dioxide emissions? So, why blame Nano that is already complying with International pollution control norms.
Moreover why not appreciate that it will help realize the dreams of many in this land of billion populations. Tata Nano will help many to experience a four-wheeler ride for whom driving was a far cry as it is only riding.
So, if you are convinced of buying a Tata Nano, cough up Rs 70,000 as the advance booking which is scheduled to begin in April. The standard model of Tata Nano will be available at Rs. 1 lac while the other two variants is expected to be priced at Rs. 1.24 lacs and Rs.1.34 lacs.
Tata Nano booking- Where you can do?
State Bank of India has gone into an agreement with Tata Motors and it is expected that initially 100 branches of SBI will cater to Tata Nano booking besides the Tata Motors dealers. The online booking of Tata Nano is yet to take off.
Further reading on Tata Nano... check the links
http://topics-today.blogspot.com/2008/08/big-issue-for-small-car-in-west-bengal.html
http://topics-today.blogspot.com/2008/01/auto-expo-2008-peoples-car.html
1 comment:
I feel TATA Nano is good for India (With little inhibitions in my mind though!!)
It definitely is a people's car.. and it will help in realizing the dreams of 'common man' of India.. And also it takes India a step forward in the international automobile industry..
On a second thought I also feel that, as you say more flyovers, more roads will be required.. that will lead to cutting down of trees.. which in turn effects environment..
This is a circle and goes on and on.. I cant even say infrastructure development is bad.. It has to happen..
Considering the fact that TATA Nano is an Euro IV complaint car.. Direct pollution should not be an issue..
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